ROBYN PINEAULT | Fractional CMO Services

Fractional Marketing Leadership

Accelerate your business with fractional marketing consulting that works

Meet Your Fractional CMO, Robyn

20+ years leading global marketing strategy & execution
Full-stack marketing leader with a passion for data-driven decision-making
Industry expertise: financial services, web3, tech, professional services, and sales development
Obsessed with mapping out the buyer/user journeys and creating voice of the customer programs for marketing/sales collaboration
Talented at quickly identifying marketing operations gaps with success in implementing processes to increase productivity and business results.

HERE TO HELP YOU GROW YOUR BUSINESS

Marketing Strategy

Do you need an annual marketing strategy with quarterly campaigns?

Marketing Audit

Do you need an outside set of eyes to audit your owned, earned, shared and paid media channels?

Lead Generation

Do you need help optimizing or increasing your top of funnel and conversion rates?

Social Media Marketing

Do you need a social media marketing strategy and content calendar template?

Dashboard Creation

Do you need help creating or optimizing your marketing automation?

Email Marketing

Do you need help setting up your email marketing automation templates?

COMPANIES I'VE HELPED GROW

CUSTOMER TESTIMONIALS

"Robyn has proven herself to be an incredible communications partner. She kept our team organized, aligned and always moving forward. She managed our project tracker with incredible attention to detail, kept initiatives on track, and made sure nothing slipped through the cracks. Beyond that, Robyn was always willing to jump in wherever she was needed. We partnered with her team across both PR and social media, and there was never a task too small (or outside her immediate area of expertise) that she wasn't happy to take on. She was a true extension of our team throughout our partnership. Highly recommend! "

Sydney Schoolfield

Head of Global Public Relations, MoneyGram

“Consistently organized and well prepared Robyn demonstrated a keen understanding of our unique services. She had great communication and kept us in the loop and on track."

Vincent Regnier

CEO, instream

"Robyn has everything under control, is extremely effective, and is always thinking several steps ahead. She is a great leader and cares deeply about teaching and up-levelling her marketing team members."

Julia Heesen

Marketing Manager, Predictable Revenue

“Robyn is a true marketing professional. She brings life and out-of-the-box ideas to every project. Her social media skill set is incredible and she has made a significant positive impact on our firm."

Robert Rhéaume

Partner, BDO Canada

"Robyn is an excellent marketer who has the knowledge and expertise to build and manage successful campaigns. You'll have a hard time finding someone as dedicated and organized as Robyn."

Brad Scott

Senior Product Manager, Rakuten Kobo

"Robyn is an incredible marketing leader and an absolute pleasure to work with! Robyn has an extensive skillset and a fully comprehensive understanding of what it takes to go to market."

Nicholas Garcia

Head of Social Media, Aptos

"Robyn is an incredible marketing professional who is an exceptional team leader. Robyn produces excellent work and is extremely reliable on executing and delivering on marketing initiatives. She is a breadth of knowledge when it comes to marketing."

Julian Marcuzzi

Director of Revenue, Predictable Revenue

LATEST POSTS

What Google’s Shift to AI Search Means for B2B Content (a.k.a. GEO)

The Marketing Attribution Problem Nobody Wants to Admit They Have

When to Hire a Fractional CMO vs. a Marketing Operations Lead

Frequently Asked Questions

LET'S TALK ABOUT YOUR BUSINESS NEEDS

What type of businesses are your Fractional CMO services best for?

There are three types of businesses that Fractional CMO services are best suited for:

Early stage high-growth businesses with a small marketing team that don't have the budget to hire marketing leadership yet. You're not ready for a full-time CMO but you know you need marketing leadership to guide the team.
You need part-time leadership while you hire a more permanent VP of Marketing or Chief Marketing Officer.
You want to build a full-time in-house marketing team but don't have the time to build one yourself and would like an experience marketing leader's help to build and hire for key roles.

What are your fees like?

Fees range from $5,000 - $12,000 / month. Fees can be paid as part of your current payroll. For more details on my services, schedule a call to discuss your business needs.

What if I don't have an executional marketing team?

I will help you craft job descriptions for in-house positions and orchestrate the hiring process.

Should you not have the budget for an in-house team, I will help identify the right agencies or freelance contractors to fill immediate execution needs.

What industries have you worked in/for?

I specialize in B2B marketing. I've worked for many industries, including web3, tech, professional services, homebuilding, real estate, aviation, industrial cleaning and sales development. I will work outside of those industries if there is the right fit.

Fractional CMO