Before a marketer sits down to plan out monthly or quarterly content a few steps need to be taken. Here are some key questions to ask your marketing team before getting started with content marketing planning for a B2B buyer’s…
Buyer Journey
Setting Up A Voice Of The Customer Program
In my last role as the Marketing Director at Predictable Revenue I was challenged to create the voice of the customer program (VOTC) for our company. And while it can be time consuming it is well worth it when mapping…