For many years, the B2B content playbook has been some version of: find the keyword, write the page, build some links, and wait for it to rank. That playbook isn’t dead, but it’s no longer the whole game, and most…
Marketing Audits
10 Things To Include In a Marketing Audit
I have had the pleasure of working for 6 different companies in the past 9 years of my career. While a human resources professional would see red flags, I see breadth and depth in my career. To that end, I’ve…