Ask most B2B marketing leaders whether their attribution is solid, and you’ll get a confident yes. Ask to see the setup, and the confidence tends to evaporate. I’m not trying to call anyone out; I just want to shine a…
Robyn Pineault | Fractional CMO
Ask most B2B marketing leaders whether their attribution is solid, and you’ll get a confident yes. Ask to see the setup, and the confidence tends to evaporate. I’m not trying to call anyone out; I just want to shine a…