What Is Fractional Marketing?

Your business success is based on the success of your marketing. You might be an early start-up with a limited budget or you have had to be conservative with your marketing budget in the last few years. You haven’t been able to hire strategic marketing support. So how can you find an experienced marketer that will fit into your budget?

Solution: Fractional Chief Marketing Officers (CMOs).

Fractional Marketing Definition

Fractional marketing is when you outsource or hire marketing specialists at a fraction of full-time hours and salary.

The services that a fractional marketer can offer are everything from strategic to executional in nature.

Outsource Marketing Strategy

Marketing Strategy
Content Strategy
Social Media Marketing Strategy
Email Marketing Strategy
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

Outsource Marketing Execution

Social Media Management
Copywriting
Graphic Design
Video & Editing

Why Hire a Fractional CMO?

Marketing departments need leadership. While a fractional marketing specialist is needed from an executional standpoint, you’ll need someone to create the strategy, direct the team and help spot operational inefficiencies.

Fractional Marketing Costs & Hours

While most Chief Marketing Officers make between $150,000 – $200,000 + this is usually on a full-time basis at 40+ hours a week. If you are hiring a Fractional CMO on a part-time basis you might only need to budget $50,000 – $75,000 for a part-time CMO who can write strategy, do check in with more junior staff and ensure marketing is on track for the month, quarters and year.